
When we heard another Girls Aloud member was going solo we couldn’t care any less. Then it was stated that Diplo was on board to produce the project’s lead single…
So the snippet of “Beat Of My Drum” surfaced and it was a bit annoying. Not too long after and the single received its full radio premiere. It was like an entire different song because it was bubble pop heat from the beginning. The single has been playing continuously since.
The same thing goes for the newly released music video. The teasers showed off an awkward Roberts trying to dance, shouting with clenched teeth and whatever else but after the watching the full video…
Get into Roberts twistin’ ‘n’ backin’ it up though. So the snippets and teasers did nothing but in full and placed together the single and video are somethin’ else. It’s pretty obvious that Roberts is no dancer nor does she have much rhythm but her backup dancers and the guys doing their fancy footwork more than make up for it. That break is amazing: the choreography and effects. Check out the video after…
(more…)