The hype leading up the album was something of the 90′s, the promotional campaign was ideal enough keep up with the short attention span folk of this decade and now, Lady GaGa’s Born This Way is 1 of 17 albums to go platimum in its first week of being released. Born This Way debuted with 1,108,000, copies, the highest sales week since 2005. This also makes Lady GaGa the fifth woman to sell a million copies in a week. Britney Spears, Whitney Houston, Norah Jones and Taylor Swift precede GaGa.
Selling a million plus albums in these times is a huge accomplishment but GaGa & Co. are very hip to how people react to the purchasing of music these days. In joining with Amazon.com a promo deal was created where Born This Way was sold for $0.99. If it wasn’t for that then that one million mark would have been missed.
Another sign of music times was 60% of the first week sales of the album were digital. GaGa sold a record breaking 662,000 digital copies of the album. Say what you want about Lady GaGa but she really is the only Pop artist to generate the buzz of an 80′s rockstar, since Britney Spears.
