At 2:15am UK time, 9:15pm our time, the video premiere of Alexandra Burke’s “Bad Boy” feat. Flo-Rida debuted on iTv.

The video left us feeling lukewarm; just like the single it’s all filler no substance. Don’t get us wrong, the single is hella catchy as the video takes the “sex sells” route but after a few views the video will leave you bored. The dance moves were good and Burke looked good but yet again…

It’s sort of disappointing because you look at her album cover, above, and whilst it looks good it was a leftover promo shot from her music video. You sort of wonder if the label backing Burke has a lack of faith in her because they’re giving her the most generic music and image as if they think she has no chance in hell of surviving in the industry. She’s much more talented than they’re portraying her to be.

1. Bad Boys
2. Goodnight Good Morning
3. Silence
4. All Night Long
5. Bury Me
6. Broken Heels
7. Dumb
8. Overcome (produced by Ryan Tedder)
9. Gotta Go
10. You Broke My Heart (written by Pixie Lott)
11. Nothing but the Girl
12. They Don’t Know
13. Hallelujah” (UK Bonus Track)

Lat year’s winner of UK’s X-Factor, Alexandra Burke, first single was premiered yesterday. The Phantom Boyz produced “Bad Boys” features US hip-pop artist Flo-Rida and was described by Popjustice as “Literally amazing & phenomonal”. The popular site also said the intro of “Bad Boys” is a cross between Girls Aloud “Biology” and Britney Spears “Womanizer”.

Let’s start with the positive. After taking a few listens to the CDQ this song will have you hooked. The hook is incredibly catchy and the Flo-Rida verse fits well with the song. On the contrary, this is not what we thought Alexandra would release as a first single especially how she said she wanted to go the urban route, from what she displayed on X-Factor and citing Beyoncé as her favorite artist. Stepping aside from the fact that this will score #1 someplace it really is very generic when compared to what is being done by those other striving artists. We doubt this will have the international appeal “Bleeding Love” did. We’ll see what else Alexandra comes with in the upcoming months.

Alexandra Burke – Bad Boys feat. Flo-Rida