The people over at Calvin Klein must have been pleased with Eva Mendes because she is back for the Spring  2010 campaign for cK Jeans. Shot by photographer Steven Klein, Mendes and male model Jamie Dornan are greased up and  rolled around in dirt catering to that two-word statement: “Sex Sells.”

Calvin Klein have really been turning up the sex notch with their last few campaigns but Mendes is doing it all tastefully. Another tidbit of info is this makes Mendes the third woman in Calvin Klein history to star in their campaign for two consecutive years. Brooke Shields and Kate Moss were the other two. Those campaigns were iconic so a comparison to something of that caliber is not too shabby.