About two months ago a report stated that Island Def Jam Music Group was venturing into a new business model; integrating brands into artists’ CD booklets. The idea was created due to the lack of poor music sales; it’s almost as if they predicted Mariah Carey’s less than satisfactory 160,000+ units being sold in her first week. The album booklet coming in at a whopping 33 pages is a mini-magazine in collaboration with Elle magazine. The Elle/Island Def Jam collaboration is like any monthly issue with the exception of everything being focused on Mariah from her recording rituals to an inside look into her closet to her revealing her love for Nick Cannon. There’s even an ad in there from our very own Bahamas Ministry of Tourism. Take a look at the complete booklet when you continue…

Also, with Rihanna shooting her promo for the album for multiple days you can expect Def Jam to give her a nice big stacked booklet for het yet-to-be titled album.

Retrieve the Memoirs… booklet HERE.